IMPA
National Civility Campaign Civility never goes out of style
Civility card journey
#IMPADEL00001

Someone noticed you being civil.

This card represents a chain of kindness, respect, and everyday civility. Each time it is passed forward, the movement grows stronger.

This card has been passed to
2 people
First given out on
April 22, 2026
Most recent pass
April 29, 2026
This card was issued to Unassigned, IMPA Campaign Card.

National Civility Campaign

A movement to make civility visible, aspirational, and rewarding across India. When we recognize and celebrate civil behavior, we inspire more of it.

An initiative by IMPA (Image Management Professionals Association)

Your 24-Hour Challenge

Now it is your turn to pass this card forward.

1
Watch for someone being civil in the next 24 hours.
2
Give them this physical card and explain the campaign.
3
Share the moment on social media with the campaign hashtag.

Spot Civility - Pass It Forward

Give this card when you see someone doing any of these:

👥

Let someone go ahead in queue

Actively giving up their turn at a bank, shop, or ticket counter.

🤝

Helped a stranger

Picked up dropped items, gave directions, or helped someone with bags.

💺

Gave up their seat

For an elderly, pregnant, or disabled person in a bus, metro, or waiting area.

🙏

Thanked service staff warmly

Showing genuine appreciation to a waiter, guard, or cleaner by name and with eye contact.

🛒

Returned cart to the proper place

Returning a shopping cart at the mall or a luggage trolley at the airport instead of leaving it behind.

🌱

Showed everyday public courtesy

Holding a door, keeping shared spaces clean, or speaking respectfully in a public setting.

How to Share Your Civility Story

  • Take a photo of the card or the moment if you would like to.
  • Write: “I spotted civility today: [describe what you saw]”.
  • Include the card number in your post, for example: “Gave Card #IMPADEL00001”.
  • Use these hashtags: #CivilitySpotted #NationalCivilityCampaign #CardIMPADEL00001
  • Tag @IMPA if you are posting on Instagram or Facebook.
  • Post and inspire others to pass civility forward.
#CivilitySpotted #NationalCivilityCampaign #CardIMPADEL00001
Example Post:
“I spotted civility today: A young man helped an elderly lady carry her grocery bags to her car at the mall. I gave him Card #IMPADEL00001 as a thank you.”

#CivilitySpotted #NationalCivilityCampaign #CardIMPADEL00001 @IMPA