What is the campaign?
The campaign encourages people to recognize real-life civil behavior and reward it by passing a civility card forward. Each card creates a visible journey that helps the movement grow step by step.
About Campaign
Learn about the National Civility Campaign and its purpose.
Public campaign information
Making civility visible, aspirational, and contagious across everyday life.
The National Civility Campaign by IMPA is designed to celebrate and spread everyday acts of respect, kindness, and responsible public behavior through a visible card-passing movement.
Campaign Overview
A simple explanation of what the movement stands for and how it works.
Why it matters
Public behavior becomes stronger when positive actions are noticed, appreciated, and shared. The campaign turns small moments of courtesy into a larger social example.
How It Works
A simple 3-step public explanation that can also connect to your landing flow.
Spot CivilityNotice someone showing respect, kindness, or thoughtful public behavior.
Pass the CardGive them a civility card and explain that they should pass it forward within the next 24 hours.
Share the StoryTrack the card journey and inspire more participation through the campaign's public story flow.
What We Promote
Examples of civility
- Helping a stranger in public
- Giving up a seat to someone in need
- Letting someone go ahead in a queue
- Showing gratitude to service staff
- Keeping shared spaces clean and respectful
Who can participate
Members, employees, companies, institutions, and the general public can all become part of the movement through card journeys, public participation, and campaign sharing.
Note: This page should sit in the public/common section of the system and connect naturally to Contact Us, FAQ, Terms, Privacy, and the public card landing or journey flow.